This volume discusses pleasurable design a part of the traditional usability design and evaluation methodologies the book emphasizes the importance of desi advances in affective and pleasurable design 1st edition yong gu. Ahfe international conference on applied human factors and ergonomics advances in affective and pleasurable design proceedings of the ahfe 2018 international conference on affective and pleasurable design july 21 25 2018 loews sapphire falls resort at universal studios orlando florida usa. Advances in affective and pleasurable design offers a timely snapshot of affective engineering research with an emphasis on design reports on cutting edge methods for emotional design discusses the roles of aesthetics and enjoyment in user experience see more benefits. This book discusses the latest advances in affective and pleasurable design it reports on important theoretical and practical issues covering a wealth of topics including aesthetics in product and system design design driven innovation affective computing evaluation tools for emotion kansei engineering for products and services and many more