People resist creativity just like people resist change we might even long for a creative solution but our desire to have a proven solution often conflicts with our ability to have those creative solutions be fully realized mueller provides strategies for how to push creative change through an organization. In creative change jennifer mueller tells fascinating tales of how we unconsciously undermine our best creative intentions she reveals the latest psychological science explaining this conflict and offers concrete steps for making creative change happen in our work our companies and our world. Buy creative change why we resist ithow we can embrace it 6 unabridged by mueller jennifer isbn 9781531867621 from amazons book store everyday low prices and free delivery on eligible orders. Business leaders say they want creativity and need real innovation in order to thrive in a competitive world yet chronically reject creative solutions and often embrace the familiar could it be that people love but also hate creative ideas could the best practices that organizations employ to manage innovation inadvertently kill innovation mueller provides a four step process to help you . Creative change why we resist ithow we can embrace it by jennifer mueller the sad irony is that we are more likely to reject an idea because it is creative than to embrace it there are countless books about creativity and how to improve creativity in your personal and professional life