There should be an international code of marketing of infant formula and other products used as breast milk substitutes requesting the director general to prepare such a code in close consultation with member states and with all other parties concerned3 to develop an international code of marketing of breast milk substitutes in. The international code of marketing of breast milk substitutes also known as the who code is an international health policy framework for breastfeeding promotion adopted by the world health assembly wha of the world health organization who in 1981 the code was developed as a global public health strategy and recommends restrictions on the . The world health assembly adopted the international code of marketing of breast milk substitutes in 1981 to protect and promote breastfeeding through the provision of adequate information on appropriate infant feeding and the regulation of the marketing of breastmilk substitutes bottles and teats in subsequent years additional resolutions have further defined and strengthened the code. What is the code the international code of marketing of breastmilk substitutes the code is an international health policy framework to regulate the marketing of breastmilk substitutes in order to protect breastfeeding it was published by the world health organisation in 1981 and is an internationally agreed voluntary code of practice
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