Playing to win a noted wall street journal and washington post bestseller outlines the strategic approach lafley in close partnership with strategic adviser roger martin used to double pgs sales quadruple its profits and increase its market value by more than 100 billion when lafley was first ceo he led the company from 2000 to 2009 the audiobook shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear essential . Strategy is about winning and winning is about making clear choices about where and how to play in playing to win how strategy really works roger martin and his co author ag lafley ceo of. Playing to win a noted wall street journaland washington postbestseller outlines the strategic approach lafley in close partnership with strategic adviser roger martin used to double pgs. Playing to win how strategy really works how strategy really works is a book about strategy written by ag lafley former ceo of procter gamble and roger martin dean of the rotman school of management the book covers the transformation of pg under lafley and the approach to strategy that informed it
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