In the averaged american sarah e igo documents the movement of social data into everyday life a fascinating shift rarely mentioned in discussions of the united states in the middle of the 20th century igos well written well organized book focuses on three iconic moments the middletown studies of the supposedly typical american community the emergence of the gallup and roper opinion polls and the controversial kinsey reports on sexual behavior. Sarah igo tells the story for the first time of how opinion polls man in the street interviews sex surveys community studies and consumer research transformed the united states publicigo. The averaged american surveys citizens and the making of a mass public igo sarah e 0000674027426 books amazonca. The averaged american surveys citizens and the making of a mass public sarah e igo sarah elizabeth igo snippet view 2007 sarah e igo no preview available 2008. Download citation the averaged american surveys citizens and the making of a mass public review in 1947 a cbs radio broadcast predicted that the pending publication of sexual behavior in